Supercharge Word of Mouth Marketing For Your Music Studio: Marcus Staniec and Kristin Humbard | Ep 38

Offering your customers an incentive to tell their friends about your music studio is a good start when seeking referrals. A financial incentive is not enough. It’s hard to open up a conversation with “My kid’s music studio is offering me a free month of lessons if I can persuade you to sign up”


Your customers need a reason to talk about you. They’ll talk about you if you give them a good story to tell. This is key to getting more word-of-mouth referrals.


Good stories create social equity. They make for great conversation starters. Over the top, unexpected extreme acts of kindness will get your customers talking and their friends listening. “My kids music teacher did the sweetest thing today…”.


Extreme acts of kindness will make your customers feel good about you. They will make you feel good about yourself. They will help your music studio grow.

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