Turn Your Website Into a Selling Machine | Episode 7

February 28, 2019

Your Website Might Be the Problem

 

Are you struggling to grow your music studio? Do you need more students…today? Your website is most likely the culprit.

 

It’s true. Your website could  actually be hurting your business. If your website does not follow the basic rules of messaging and design you could be leaving money on the table. You could be confusing website visitors who aren’t clear as to what they are suppose to do when they land on your site.

 

In this episode I lay out a simple plan that will help turn your website into a selling machine.

 

What is the purpose of YOUR website?

 

How do people behave on a website?

  1. What is this?
  2. What’s in it for me?
  3. What I am supposed to click?

 

Basic design concepts

Avoid: slide shows, images of instruments, it says we sell instruments, image of yourself

  1. Logo in upper left hand corner
  2. 3-5 menu options across the top-about, lessons, contact
  3. Call to action button in the upper right hand corner
  4. Call to action button in the center towards the bottom

AVOID: Contact us, (delay, another step) request info (we’ll email you stuff aka junk)

  1. Featured message: (tag) this is what we do – this is how it will enhance your life (learn to play music-it’s easier than you think)

How do people find you and what are they doing before they land on your site

 

Featured web sites

Lincoln School of Music

Web Maestra


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