The Real Customer in Your Music Studio
Who’s the real customer in your business-the parent or the child?
Both of course, but Mom plays a unique role in the lesson experience. The child has a first-hand experience but there’s something in this for mom. It might not be what you think.
Mom probably took music lessons as a child. She probably hated them. That’s harsh! But it’s true. Take a survey. Ask the parents in your studio if they took lessons as a child. If yes, did they enjoy them?
I asked over 20 parents this question.
Most hated their childhood music lessons.
This is where marketing kicks in. The marketing challenge is to promise them music lessons will no longer be a generational painful rite of passage
Your customer’s pain-point.
They are afraid their child will hate music lessons too. It’s up to you to get it right. It’s up to you to save her child from another generation exposed to bad music lessons.
By better understanding your customers hopes, dreams, and fears, you can better communicate to them. You can better meet their needs. Empathy and insight is the name of the game. Empathy leads to trust. Insight presents you as the expert – the trusted guide.
Intro music: Dusted by Fojimoto
Outro music: Rain and Revolution by City Breathing
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