How to Get More Parents to Say Yes to Group Classes I want to talk about something that trips up a lot of music school owners, and it’s not your program. It’s not your teachers. It’s not even your pricing. It’s timing and messaging. Specifically, it’s what happens in the first thirty seconds of a … Continue reading “How to Get More Parents to Say Yes to Group Classes | EP 294”
Most music school owners who’ve tried group classes arrive at the same conclusion when they don’t work: parents just prefer private lessons. I’ve thought the same thing. When I first started experimenting with group classes, I assumed the private lesson model dominated because that’s what parents demanded. It took me years to realize that … Continue reading “Why Most Group Music Classes Fail (And What Successful Schools Do Differently) | EP 284”
Why Your Recitals Are a Band-Aid (And What to Do Instead) Picture a parent standing in the back of a recital hall. No seat. Phone held high over the heads of the row in front of her, trying to catch 90 seconds of shaky video. The lighting is bad. The audio is worse. Her son … Continue reading “Recitals Are Band-Aids: Why Music Schools Are Solving the Wrong Problem | EP 282”
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