An Easy Way to Out Maneuver A Music Education Franchise Do you have a music lessons franchise making a racket in your market? Is School of Rock, Guitar Center, Bach to Rock or Music & Arts flexing their corporate muscles? Do you worry about them and how they’ll impact your business? You should be … Continue reading “How to Compete with School of Rock and Other Music Education Franchises Part I | Ep 73”
People Care About This What do your customers REALLY want? Why did they seek out music lessons in the first place? What outcome are they looking for? The better your understand your customers hopes, dreams and fears-the better you can communicate with them. The better you can write email and website copy that makes … Continue reading “Why People Don’t Care About Music Lessons”
Market Your Music Lessons on YouTube Remember how you felt in 7th grade when your photo was featured in your middle school bulletin? Remember how you felt when your name was listed with 30 other kids in the community newspaper? Perhaps you felt like Steve Martin in The Jerk when he read his name … Continue reading “How To Market Your Music Lessons on YouTube | Ep 9”
Your Website Might Be the Problem Are you struggling to grow your music studio? Do you need more students…today? Your website is most likely the culprit. It’s true. Your website could actually be hurting your business. If your website does not follow the basic rules of messaging and design, you could be leaving … Continue reading “Turn Your Website Into a Selling Machine | Episode 7”
Beat the Competition Some music school’s in the Facebook group have expressed concern about School of Rock and/or Bach to Rock in their market. How do you compete with a franchise that has deep pockets and expert marketers? Think again my friend. I just checked out School of Rock and Bach … Continue reading “Don’t Share This with Your Competition”
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