Listen and Take Note The key to turning your website into a selling machine for your music teaching business is to use the right words-words that will resonate with your customers. Don’t guess-ask. Ask your customers what their hopes fears and desires are. Listen carefully to their answers. This is where you can find the … Continue reading “How To Create a Website For a Music Teaching Business | Episode 19”
How To Create an Operations Manual For Your Music Studio One of the best decisions I ever made was to systematize and automate my music studio-to write out a simple set of instructions. Instructions to tell my business what to do, when to do it and how to do it. My business turned into … Continue reading “How To Create An Operations Manual For Your Music Studio | Episode 18”
The New Battlefield of Music Lessons Congratulations! You made the sale. You’re one more student closer to your monthly sales goal. Mission accomplished! Right? Wrong! The mission has just begun. The mission is to amaze your new customer. To go beyond the expectation. To make them feel valued, important and celebrated. This is the new … Continue reading “How to Amaze Your Customers | Episode 13”
People Care About This What do your customers REALLY want? Why did they seek out music lessons in the first place? What outcome are they looking for? The better your understand your customers hopes, dreams and fears-the better you can communicate with them. The better you can write email and website copy that makes … Continue reading “Why People Don’t Care About Music Lessons”
Market Your Music Lessons on YouTube Remember how you felt in 7th grade when your photo was featured in your middle school bulletin? Remember how you felt when your name was listed with 30 other kids in the community newspaper? Perhaps you felt like Steve Martin in The Jerk when he read his name … Continue reading “How To Market Your Music Lessons on YouTube | Ep 9”
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