I recently sat down with John Kozicki and Mandy York, hosts of the Rock School Proprietor podcast, and I walked away thinking about my own music school differently. John runs a brick and mortar rock school in Detroit. Mandy is a Music Together licensee who works with babies, toddlers, and preschoolers. On paper they could … Continue reading “What a Punk Rocker and an Opera Singer Taught Each Other About Running a Music School | EP 285”
I want to tell you about a student I taught years ago named Marcus. He was eight when he started guitar with me, and for the first month he was the dream student. He loved learning songs from his favorite video games and movies, and every lesson, before anything else, he’d play the bass line … Continue reading “What a Bored 8-Year-Old Taught Me About Getting Kids to Practice | EP 287”
I used to think the biggest problem in my music school was getting kids to practice. Turns out I was wrong. The real problem was never the child. It was the model. And I only figured that out by accident, while trying to solve a completely different problem. Here’s the thing about music lessons … Continue reading “The Accidental Fix That Solved My Music School’s Practice Problem | EP 286”
The Practice Problem Isn’t What You Think It Is Here’s something I’ve been sitting with lately, and I think it’s going to change the way you look at your music school. A neighbor of mine once told me she hadn’t signed her daughter up for piano lessons yet because she wasn’t ready to have … Continue reading “The Real Reason Families Quit Music Lessons (It’s Not What You Think) | EP 285”
Conversational Marketing and Your Music Studio Conversational marketing is marketing that’s simply trying to engage your market in…well a conversation. I want to share with you an email that I recently wrote that I think is a good example of conversational marketing. This email is for my Jr Rockerz partners. Jr Rockerz is a program … Continue reading “Conversational Marketing for Music Studios | Ep 48”
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