Conversational Marketing and Your Music Studio Conversational marketing is marketing that’s simply trying to engage your market in…well a conversation. I want to share with you an email that I recently wrote that I think is a good example of conversational marketing. This email is for my Jr Rockerz partners. Jr Rockerz is a program … Continue reading “Conversational Marketing for Music Studios | Ep 48”
Private Lessons VS Group Classes Would you love to grow your studio with group classes? The profit margins for group classes are substantial but it can seem like a risky endeavor. Especially when moms seem to want private lessons. Music studio owner Eric Bourassa isn’t afraid to take risk. A few years ago he … Continue reading “How To Grow Your Studio With Group Classes With Eric Bourassa | Episode 27”
Music, Autism and Special Needs I’ll never forget the first time a mom gave me the heads up that her son had autism prior to his first guitar lessons. My only reference to this condition was from Dustin Hoffman in Rainman. The boy was 13 and his name was Spencer. I was a little nervous … Continue reading “Teaching Music To Kids With Special Needs With Matt Maher | Episode 25”
Beat the Competition Some music school’s in the Facebook group have expressed concern about School of Rock and/or Bach to Rock in their market. How do you compete with a franchise that has deep pockets and expert marketers? Think again my friend. I just checked out School of Rock and Bach … Continue reading “Don’t Share This with Your Competition”
How Headlines and Email Subjects Enhance The User Experience Your HEADLINE is like an audition for your ad or email. When someone is scrolling through their inbox or news feed, the decision to stop and read your message is made in 1 or 2 seconds-or LESS! More reason to make your headline count. You … Continue reading “How Headlines and Email Subjects Can Improve Your Marketing”
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