[…] Zig Ziglar says “Lead with need”, meaning your marketing message should initially focus on the customer’s needs, their wants, their hopes, and their dreams. That’s what’s going to hook them. That’s what’s going to captivate their attention. Your Music School’s Marketing Message There are 5 marketing statements that perhaps 70- 80% of music schools … Continue reading “Five Phrases to Avoid in Your Music School’s Marketing | EP 171”