Grow and Scale a Music School I didn’t have a plan when I started my music studio. I wanted more students. That was the extent of my business and marketing plan. In this episode I discuss how to grow and scale a music school. How to Start a Music Teaching Business A lot of … Continue reading “How to Grow and Scale a Music School | Ep 76”
An Easy Way to Out Maneuver A Music Education Franchise Do you have a music lessons franchise making a racket in your market? Is School of Rock, Guitar Center, Bach to Rock or Music & Arts flexing their corporate muscles? Do you worry about them and how they’ll impact your business? You should be … Continue reading “How to Compete with School of Rock and Other Music Education Franchises Part I | Ep 73”
Make More Money With Less Music Students Darren Siman runs a music studio with group classes only…and his students love it. Darren creates a musical experience for these kids that they would never receive in a private lesson. The focus is on ensemble learning and performance. This model allows him to run a highly profitable … Continue reading “How To Make More Money With Less Music Students With Darren Siman | Ep 70”
The Most Powerful Marketing Strategy The most powerful marketing strategy has nothing to do with advertising, Facebook, or websites. In this episode, I read a section and comment on John Jantsch’s marketing classic, Duct Tape Marketing. This stuff is sticky. If you only focus on the music lesson, you’re failing to realize the full … Continue reading “The Most Powerful Marketing Strategy For Your Music Studio | Duct Tape Marketing Ep 69”
Free Trial Music Lessons Offering a free trial music lesson would be like a restaurant giving away their main course for free. It devalues your flagship product. Whenever you give something away for free, you’re telling your market that you have the ability to just hand these out to anyone who wants it. You want … Continue reading “The Problem With Free Trial Music Lessons | Ep 67”
