I recently sat down with John Kozicki and Mandy York, hosts of the Rock School Proprietor podcast, and I walked away thinking about my own music school differently. John runs a brick and mortar rock school in Detroit. Mandy is a Music Together licensee who works with babies, toddlers, and preschoolers. On paper they could … Continue reading “What a Punk Rocker and an Opera Singer Taught Each Other About Running a Music School | EP 285”
The Practice Problem Isn’t What You Think It Is Here’s something I’ve been sitting with lately, and I think it’s going to change the way you look at your music school. A neighbor of mine once told me she hadn’t signed her daughter up for piano lessons yet because she wasn’t ready to have … Continue reading “The Real Reason Families Quit Music Lessons (It’s Not What You Think) | EP 285”
Most music school owners who’ve tried group classes arrive at the same conclusion when they don’t work: parents just prefer private lessons. I’ve thought the same thing. When I first started experimenting with group classes, I assumed the private lesson model dominated because that’s what parents demanded. It took me years to realize that … Continue reading “Why Most Group Music Classes Fail (And What Successful Schools Do Differently) | EP 284”
Why Your Recitals Are a Band-Aid (And What to Do Instead) Picture a parent standing in the back of a recital hall. No seat. Phone held high over the heads of the row in front of her, trying to catch 90 seconds of shaky video. The lighting is bad. The audio is worse. Her son … Continue reading “Recitals Are Band-Aids: Why Music Schools Are Solving the Wrong Problem | EP 282”
[…] Zig Ziglar says “Lead with need”, meaning your marketing message should initially focus on the customer’s needs, their wants, their hopes, and their dreams. That’s what’s going to hook them. That’s what’s going to captivate their attention. Your Music School’s Marketing Message There are 5 marketing statements that perhaps 70- 80% of music schools … Continue reading “Five Phrases to Avoid in Your Music School’s Marketing | EP 171”
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