When I first launched my summer camp in 2004, I made the mistake of focusing on the musical benefits to my camp. I quickly realized that the mindset of campers is different than students. The mindset of moms is also different when it comes to camp. In this episode, I outline the 3 ingredients for … Continue reading “3 Ingredients For Summer Camp Success | Ep 64”
I know what you’re thinking. It’s December, you’ve got recitals and concerts to prepare for. Now is no time to be thinking about summer camp. Think again my friend. A successful summer camp roll out is a 6-month process of steady and consistent marketing. In this week’s episode of the Monday Marketing Minute, I share … Continue reading “Why You Need To Start Marketing For Summer Camp Today | Ep 56”
Get More Music Students with Email Marketing Customers have expectations every step of the way. Sure, you should aspire to meet these expectations. Better yet, why not aspire to exceed these expectations. Amazement kicks in when you exceed the expectation. Customers begin telling their friends about you when you go beyond the expectations. Video email … Continue reading “Email Marketing for Music Studios | Ep 54”
Next time you’re a customer take note of your experience or lack of one. In this week of the Monday morning marketing minute, I share a customer experience that can easily be applied to your music studio.
Get More Music Students With The Telephone The telephone is a powerful marketing tool. It brings your marketing face to face with your market. Before that first call, your ideal customers (who comprise your market) experience good and bad messages that are broadcast both by you and their friends who talk about you. Making Your … Continue reading “Get More Music Students With These Basic Sales Techniques | Ep 45”