THE PAPER CUP TEST Here’s a good way to test the character of a prospective instructor or employee. Pour yourself a drink of water when you sit down for the interview. Offer them a cup of water. They’re likely to say yes since you’re drinking. When in Rome… Take note of whether they … Continue reading “How to Hire a Music Instructor: Part II”
Improve Music Student Retention “Treating our students like VIPs from the moment they join our studios is one of the best ways to increase client retention.” ~Sara Campbell The VIP treatment is a great way to kick off a relationship with a new customer. The real challenge is making the customer feel like a … Continue reading “How to Improve Music Student Retention: Daniel Patterson”
Does This Sound Like You? I started my music school with virtually no knowledge of business. Marketing was a mystery that I knew I needed to solve. I was confident in my teaching skills but anything beyond chords, melody, and rhythm was a new, and intimidating, frontier. Music studio owners Cathy Hallessey and Brian … Continue reading “Family Secrets: A Canadian Couple Shares Their Marketing and Branding Secrets | ep 92”
The Future of Music Lessons In a recent episode of Music Lesson Business Academy, host Danny Thompson and founder of Rock Out Loud Live, Mike Grande discuss how COVID-19 has impacted consumer habits and what the future of music lessons might look like. What Path is Right for Your Music Studio? The world has … Continue reading “The Music Studio of The Future | Ep 90”
Upselling Music Lessons Trying to persuade your customers to choose the more expensive option, so you can make more money is a sham. It’s unethical and will ultimately come back to kick you in the caboose. Trying to persuade your customers to choose the more expensive option because you believe it will better help them … Continue reading “The Secret to Upselling Your Customers | Ep 88”
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