Branding Vs. Marketing? Your brand is what people say about you when you’re not in the room. ~Jeff Bezos Successful marketing is marketing that grabs peoples attention, sparks curiosity and stirs up desire. So much so-that people feel compelled to take action. And take action right now. So how do you get people … Continue reading “How To Get More Music Students Through Branding With Judy Glik | Episode 24”
Music Teaching Business Makeover When I met Michigan Rock School owner, John Kozicki I was so impressed with him with his ability to express his vision for his music teaching business. I went to go check out his website and my first impression was not quite what I had expected. Have you ever spoken … Continue reading “How John Kozicki Supercharged His Music Teaching Business | Episode 21”
Why is Danny Thompson’s music school, The Music Factory, so successful? How is he able to achieve such massive growth? Why are his employees so happy? Listen to this episode to find out why. To learn Danny’s secret to success download his free module from his coaching program and check out his podcast. … Continue reading “Deep Dive with Danny Thompson | Episode 6”
A Prospective student calls Do you tell them all about your studio? What do you say? Do you tell them all about your teachers, their qualifications and degrees? Is your message “we’re great”? Do you just wing it on the phone and rely on your improv skills? What would happen if you flipped it? … Continue reading “Why you might be boring your customers”
The Value of Lessons Some music studios use pricing as a marketing tactic. When I started my music school I made a point to enter the market as the most affordable lessons in town. This approach is a race to the bottom. Both literally and figuratively. People don’t care about the price. They care about the … Continue reading “What Customers Really Think About Your Prices”
Recent Posts