Posts tagged with: "music for kids"

How I Made $50K In Summer Camp: Part I

Blog Entry - April 2, 2018

Summer Camp and Student Retention The summer months are often a make or break time for music studios.  Student dropout rates can skyrocket as kids set sail to sleep away camp and family vacation.  I’ve tried every strategy in the book to keep my school at capacity in the summer. There seems to be no escape … Continue reading “How I Made $50K In Summer Camp: Part I”

How Pop Culture Impacts Your Music School

Blog Entry - March 1, 2018

Understanding pop culture can allow you to meet market needs as they’re happening in real time. Knowledge of pop culture enables you to anticipate shifting trends and identify new opportunities. In 2003 rock ‘n’ roll was alive and well. Nostalgia for Nirvana filled our hearts and alternative rock was a twentieth-century holdout. I launched my … Continue reading “How Pop Culture Impacts Your Music School”

A Student Lost Is Not Always A Loss

Blog Entry - October 24, 2017

A Lost Student Creates New Opportunities When a student drops out of your music studio it’s an opportunity to make a final positive impression.  I wanted to share two stories that happened to me recently that are making me think about how to handle departing students. The takeaway is understanding the importance of making customers … Continue reading “A Student Lost Is Not Always A Loss”

Recitals Are a Marketing Opportunity

Blog Entry - October 17, 2017

Below is an email I sent out to my studio after a successful concert featuring 9 Kidzrock bands. (Over 40 students!) The day after a show is the perfect time to get referrals in motion. Both parents and students emotions are elevated after a concert or recital. There is a post-recital buzz that lingers in a studio for … Continue reading “Recitals Are a Marketing Opportunity”

30-Minute Music Lessons vs 60-Minute Music Lessons

Blog Entry - September 25, 2017

Increase Profits With 60-Minute Music Lessons Most music studios offer either 30 minute or hour long lessons. These two lesson types each make for a completely different experience.  Younger children with shorter attention spans are better suited for 30-minute lessons.  Older children tend to be better at focusing,  listening and sticking to a single task … Continue reading “30-Minute Music Lessons vs 60-Minute Music Lessons”