How To Hire a Music Instructor Marketing All-Star Jay Abraham once said, “Hire slow-fire fast.” There is so much wisdom in that statement. I’d like to add “interview smart”. For years I had no strategy when I hired a music instructor. I would ask prospective instructors questions based on the details in their resumes. … Continue reading “8 Interview Questions for Hiring a Music Instructor”
Moms and Music Lessons So what do moms want when they seek out music lessons? Ruthie Smith knows. She’s a triple threat. She’s a music studio owner, a record industry marketing whiz and a mom. In this episode Ruthie shares with me what moms really want from music lessons. It’s not about sonatas, theory … Continue reading “Music Lessons and Moms with Ruthie Smith | Episode 16”
Look Beyond Your Teaching Studio We’re all looking for that competitive edge. How do you find it? Where should you look? Look beyond your studio. Look beyond the music lesson industry. Other service industry’s might hold the strategy you’re looking for-the advantage you desire. I made a list of local service oriented industries and … Continue reading “What Your Bathroom Says About Your Music Studio | Episode 8”
Do you have a School of Rock or Bach to Rock in your market? Perhaps your local Guitar Center or Sam Ash is now offering music lessons. Music education franchises are a relatively new and on the move phenomenon. The mom-and-pop music-shop can’t rely on homegrown charm and hometown loyalty. You have to learn how … Continue reading “How to Compete Against a Music Franchise”
WHAT do you do? HOW do you do it? WHY do you do it? Business expert, Simon Sinek says you must be able to answer these 3 seemingly simple questions to achieve clarity, purpose and ultimately greatness. At first glance, the answers seem obvious. Finding your WHY is the true challenge. It’s often the missing piece … Continue reading “Can You Answer These 3 Questions?”
Recent Posts