THE PAPER CUP TEST Here’s a good way to test the character of a prospective instructor or employee. Pour yourself a drink of water when you sit down for the interview. Offer them a cup of water. They’re likely to say yes since you’re drinking. When in Rome… Take note of whether they … Continue reading “How to Hire a Music Instructor: Part II”
How To Hire a Music Instructor Marketing All-Star Jay Abraham once said, “Hire slow-fire fast.” There is so much wisdom in that statement. I’d like to add “interview smart”. For years I had no strategy when I hired a music instructor. I would ask prospective instructors questions based on the details in their resumes. … Continue reading “8 Interview Questions for Hiring a Music Instructor”
I know what you’re thinking. It’s December, you’ve got recitals and concerts to prepare for. Now is no time to be thinking about summer camp. Think again my friend. A successful summer camp roll out is a 6-month process of steady and consistent marketing. In this week’s episode of the Monday Marketing Minute, I share … Continue reading “Why You Need To Start Marketing For Summer Camp Today | Ep 56”
How To Teach Pop and Rock Piano If Beethoven were alive today would he be a rocker? He’s got the snarl and the hair for it. Would he be a Beatle, a beatnik or scoring Star Wars films? In this episode, I speak with the Yoda of our industry, Tim Topham about how to … Continue reading “Rethinking Music Lessons with Tim Topham | Ep 46”
Get More Music Students With The Telephone The telephone is a powerful marketing tool. It brings your marketing face to face with your market. Before that first call, your ideal customers (who comprise your market) experience good and bad messages that are broadcast both by you and their friends who talk about you. Making Your … Continue reading “Get More Music Students With These Basic Sales Techniques | Ep 45”
