How to Get More Parents to Say Yes to Group Classes I want to talk about something that trips up a lot of music school owners, and it’s not your program. It’s not your teachers. It’s not even your pricing. It’s timing and messaging. Specifically, it’s what happens in the first thirty seconds of a … Continue reading “How to Get More Parents to Say Yes to Group Classes | EP 294”
I recently sat down with John Kozicki and Mandy York, hosts of the Rock School Proprietor podcast, and I walked away thinking about my own music school differently. John runs a brick and mortar rock school in Detroit. Mandy is a Music Together licensee who works with babies, toddlers, and preschoolers. On paper they could … Continue reading “What a Punk Rocker and an Opera Singer Taught Each Other About Running a Music School | EP 285”
I want to tell you about a student I taught years ago named Marcus. He was eight when he started guitar with me, and for the first month he was the dream student. He loved learning songs from his favorite video games and movies, and every lesson, before anything else, he’d play the bass line … Continue reading “What a Bored 8-Year-Old Taught Me About Getting Kids to Practice | EP 287”
The Practice Problem Isn’t What You Think It Is Here’s something I’ve been sitting with lately, and I think it’s going to change the way you look at your music school. A neighbor of mine once told me she hadn’t signed her daughter up for piano lessons yet because she wasn’t ready to have … Continue reading “The Real Reason Families Quit Music Lessons (It’s Not What You Think) | EP 285”
Most music school owners who’ve tried group classes arrive at the same conclusion when they don’t work: parents just prefer private lessons. I’ve thought the same thing. When I first started experimenting with group classes, I assumed the private lesson model dominated because that’s what parents demanded. It took me years to realize that … Continue reading “Why Most Group Music Classes Fail (And What Successful Schools Do Differently) | EP 284”
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