Grow and Scale a Music School I didn’t have a plan when I started my music studio. I wanted more students. That was the extent of my business and marketing plan. In this episode I discuss how to grow and scale a music school. How to Start a Music Teaching Business A lot of … Continue reading “How to Grow and Scale a Music School | Ep 76”
An Easy Way to Out Maneuver A Music Education Franchise Do you have a music lessons franchise making a racket in your market? Is School of Rock, Guitar Center, Bach to Rock or Music & Arts flexing their corporate muscles? Do you worry about them and how they’ll impact your business? You should be … Continue reading “How to Compete with School of Rock and Other Music Education Franchises Part I | Ep 73”
I know what you’re thinking. It’s December, you’ve got recitals and concerts to prepare for. Now is no time to be thinking about summer camp. Think again my friend. A successful summer camp roll out is a 6-month process of steady and consistent marketing. In this week’s episode of the Monday Marketing Minute, I share … Continue reading “Why You Need To Start Marketing For Summer Camp Today | Ep 56”
Conversational Marketing and Your Music Studio Conversational marketing is marketing that’s simply trying to engage your market in…well a conversation. I want to share with you an email that I recently wrote that I think is a good example of conversational marketing. This email is for my Jr Rockerz partners. Jr Rockerz is a program … Continue reading “Conversational Marketing for Music Studios | Ep 48”
Create a Music Lessons Podcast For Your Studio I want to first talk about why you should create a podcast or why a podcast would be beneficial to your business. For example, someone could look at the idea of creating a music lessons podcast and ask, “why is anyone going to want to listen to … Continue reading “Why You Need To Start a Music Lessons Podcast | Ep 43”