THE PAPER CUP TEST Here’s a good way to test the character of a prospective instructor or employee. Pour yourself a drink of water when you sit down for the interview. Offer them a cup of water. They’re likely to say yes since you’re drinking. When in Rome… Take note of whether they … Continue reading “How to Hire a Music Instructor: Part II”
Improve Music Student Retention “Treating our students like VIPs from the moment they join our studios is one of the best ways to increase client retention.” ~Sara Campbell The VIP treatment is a great way to kick off a relationship with a new customer. The real challenge is making the customer feel like a … Continue reading “How to Improve Music Student Retention: Daniel Patterson”
The Only Two Things You Should Do in Your Music Studio We all start our music studios in the same way. We do everything in the studio from the billing, the scheduling, the cleaning, the bathroom to the marketing, everything. You’re doing it all, but there are only two things in your music studio that … Continue reading “How To Better Run Your Music Teaching Business | Ep 75”
Make More Money With Less Music Students Darren Siman runs a music studio with group classes only…and his students love it. Darren creates a musical experience for these kids that they would never receive in a private lesson. The focus is on ensemble learning and performance. This model allows him to run a highly profitable … Continue reading “How To Make More Money With Less Music Students With Darren Siman | Ep 70”
Free Trial Music Lessons Offering a free trial music lesson would be like a restaurant giving away their main course for free. It devalues your flagship product. Whenever you give something away for free, you’re telling your market that you have the ability to just hand these out to anyone who wants it. You want … Continue reading “The Problem With Free Trial Music Lessons | Ep 67”
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