Mom’s and Music Lessons Behind every kid lies a story that few of us ever uncover. A mom contacts you and tells you her kid want music lessons. But that’s not what she wants. She wants what music lessons can do for her child. With each parent and each kid there’s a different story. That … Continue reading “The Truth About Moms and Music Lessons | Episode 23”
Music Teaching Business Makeover When I met Michigan Rock School owner, John Kozicki I was so impressed with him with his ability to express his vision for his music teaching business. I went to go check out his website and my first impression was not quite what I had expected. Have you ever spoken … Continue reading “How John Kozicki Supercharged His Music Teaching Business | Episode 21”
In this episode I interview Ammarra Berry, the granddaughter of the late great Chuck Berry. Ammarra paints a picture of growing up in the house of one of the greatest figures in American music. To the world Chuck Berry was king. To Ammarra Berry he was just Papa. Chuck Berry http://www.chuckberry.com/ Show Credits … Continue reading “Grandpa Was a Rock Star with Ammarra Berry | Episode 20”
Connect With Your Music Students Abbi Perets’ story is both inspirational and motivational. Her interview is a marketing treasure chest. Learn what your customers really think and want. Write your sales copy in a language they understand. Take your musician hat off and join your customer on their side of the table. See your … Continue reading “How To Write For Your Music Studio’s Website With Abbi Perets | Episode 15”
The New Battlefield of Music Lessons Congratulations! You made the sale. You’re one more student closer to your monthly sales goal. Mission accomplished! Right? Wrong! The mission has just begun. The mission is to amaze your new customer. To go beyond the expectation. To make them feel valued, important and celebrated. This is the new … Continue reading “How to Amaze Your Customers | Episode 13”
