Conversational Marketing and Your Music Studio Conversational marketing is marketing that’s simply trying to engage your market in…well a conversation. I want to share with you an email that I recently wrote that I think is a good example of conversational marketing. This email is for my Jr Rockerz partners. Jr Rockerz is a program … Continue reading “Conversational Marketing for Music Studios | Ep 48”
Get More Music Students With The Telephone The telephone is a powerful marketing tool. It brings your marketing face to face with your market. Before that first call, your ideal customers (who comprise your market) experience good and bad messages that are broadcast both by you and their friends who talk about you. Making Your … Continue reading “Get More Music Students With These Basic Sales Techniques | Ep 45”
Music Studio Start Up You have to be a musician to successfully open and run a music studio, right? How could you possibly market and sell lessons without a basic knowledge of music and instruction. Jenny Townsend, former real estate agent, grocery store manager and all around super hero did just that. She couldn’t even … Continue reading “How To Start a Music Teaching Business With Jenny Townsend | Ep 40”
Attract More Music Students The customer journey takes a turn for the better at the point of sale. Perhaps you’ve made an impression with your social media and your website. These impressions and feelings prepared your customer for the big moment; the sale. In this episode we’ll explore how you can attract more music students … Continue reading “How To Attract More Music Students With Tom Lelyo | Episode 28”
Knowing When It’s Time To Fire A Music Teacher I cannot tell you the amount of hours that I have wasted worrying and stressed out about employees. Even losing sleep over employees. No one wants to ever fire an employee. There is a time and place for it. In this episode I’ll discuss how to … Continue reading “How To Fire a Music Teacher | Episode 26”