How To Hire a Music Instructor Marketing All-Star Jay Abraham once said, “Hire slow-fire fast.” There is so much wisdom in that statement. I’d like to add “interview smart”. For years I had no strategy when I hired a music instructor. I would ask prospective instructors questions based on the details in their resumes. … Continue reading “8 Interview Questions for Hiring a Music Instructor”
Improve Music Student Retention “Treating our students like VIPs from the moment they join our studios is one of the best ways to increase client retention.” ~Sara Campbell The VIP treatment is a great way to kick off a relationship with a new customer. The real challenge is making the customer feel like a … Continue reading “How to Improve Music Student Retention: Daniel Patterson”
What’s Your Strategy? In this episode, I map out a strategy on how to convert your music studio into not just an online music studio, but an online community. A community that mixes music education, games and social opportunities. An online community with the fun and spirit of summer camp. Businesses are having … Continue reading “How to Save Your Music Studio | Ep 79”
When I first launched my summer camp in 2004, I made the mistake of focusing on the musical benefits to my camp. I quickly realized that the mindset of campers is different than students. The mindset of moms is also different when it comes to camp. In this episode, I outline the 3 ingredients for … Continue reading “3 Ingredients For Summer Camp Success | Ep 64”
Get More Music Students with Email Marketing Customers have expectations every step of the way. Sure, you should aspire to meet these expectations. Better yet, why not aspire to exceed these expectations. Amazement kicks in when you exceed the expectation. Customers begin telling their friends about you when you go beyond the expectations. Video email … Continue reading “Email Marketing for Music Studios | Ep 54”
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