Posts tagged with: "marketing"

Undercover spy in a music school

Blog Entry - August 23, 2018

Don’t Do This I went undercover. Walked into a music school while on vacation. My daughter at my side. I looked like a real parent ready to buy. I love hearing other music studios pitch their program. The woman at the front desk greeted me with a warm smile-stood up from her seat to shake … Continue reading “Undercover spy in a music school”

What Promise Does Your Studio Make

Blog Entry - January 3, 2018

How is your music studio unique? What promise does your school make? What will a child gain by learning at your studio? These are all questions you must answer in your Unique Selling Proposition (USP). Your USP is the guarantee you make to your customers. It is expressed and summarized in your slogan or tagline. … Continue reading “What Promise Does Your Studio Make”

Kidzrock Concert Tips

Blog Entry - April 21, 2017

Joe Chila and his staff at Rochester School of Music (Rochester, MI) are doing a great job with their Kidzrock concerts. A few points worth noting in this performance. Band Set Up Note how the instructors are behind the band and in the wings with dark lighting. This keeps the attention focused on the students … Continue reading “Kidzrock Concert Tips”