[…] Zig Ziglar says “Lead with need”, meaning your marketing message should initially focus on the customer’s needs, their wants, their hopes, and their dreams. That’s what’s going to hook them. That’s what’s going to captivate their attention. Your Music School’s Marketing Message There are 5 marketing statements that perhaps 70- 80% of music schools … Continue reading “Five Phrases to Avoid in Your Music School’s Marketing | EP 171”
A Compelling Story: Key to Great Marketing The best kind of marketing doesn’t feel like marketing. Great marketing is interesting, informative, and inspirational. Great marketing invites you into a compelling story. A story is compelling when it sparks our curiosity, when there is a relatable and likeable hero who faces conflict and is victorious in … Continue reading “How to Incorporate Story Into Your Marketing | Ep 170”
Your Music Teaching Business Needs Guide Get a mentor, be a mentor. Gain perspective, give perspective. A guide to help guide you through the growth of your music studio will provide insights and provide quick fixes to problems when you’re stuck. You’re stuck because you are emotionally invested. Your mentor is not. Why You … Continue reading “Does Your Music Studio Have a Mentor?”
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