A Prospective student calls Do you tell them all about your studio? What do you say? Do you tell them all about your teachers, their qualifications and degrees? Is your message “we’re great”? Do you just wing it on the phone and rely on your improv skills? What would happen if you flipped it? … Continue reading “Why you might be boring your customers”
A Drunken Night-A Happy Ending Jon Buchan was in trouble. He couldn’t make payroll for his struggling business. A night out drinking was in order. What else is a broke entrepreneur with only a pocket full of change to do? The story gets better-possibly worse. Mr. Buchan wrote an email that night to send … Continue reading “Drunk Email”
A Moment Tonight I made a fire in my little Home Depot fire pit that’s been rusting away since I bought it 3 years ago. Tonight I was a hero. My kids sang my praises as they sat around transfixed by the flames. “We should do this more often,” said my pimpled and pouty 14-year-old. … Continue reading “How a Little Goes a Long Way”
If You Confuse You Lose Do you have a picture of a piano keyboard or guitar neck as the main image on your music teaching website? What are you selling-music lessons or instruments? As messaging master Donald Miller says, If you confuse you lose. PAINT A PICTURE Parents don’t get excited when they … Continue reading “Why You Might Be Confusing Costumers”
Don’t Do This I went undercover. Walked into a music school while on vacation. My daughter at my side. I looked like a real parent ready to buy. I love hearing other music studios pitch their program. The woman at the front desk greeted me with a warm smile-stood up from her seat to shake … Continue reading “Undercover spy in a music school”
