My summer camp is based on rock bands but all these concepts discussed in this blog can apply to any music camp. Swap out the word “rock band” with the word “group”. You should have no problem integrating these ideas into your own camp. You will create a triple threat if your camp puts on … Continue reading “How I Made $50K in Summer Camp: Part II”
Pitching Your Story I ran into in my friend Rich last night at a party. He said he has a kid and has been meaning to contact my school for lessons. I’ve had people say this to me before. They usually aren’t that serious. It’s a nice conversation starter. This was a great opportunity to deploy … Continue reading “What Music Schools Can Learn From Hollywood”
You don’t need to join a marketing program or hire a consultant. Tim Topham, Daniel Patterson, Shane Nicholas, Danny Thompson, Chris Bates and Tyler Marlof (to name a few) are committed to helping owners grow their business’ for free. What inspired you to open a music lessons business? Most likely it was your love of … Continue reading “10 Websites Studio Owner Should Know”
Summer Camp and Student Retention The summer months are often a make or break time for music studios. Student dropout rates can skyrocket as kids set sail to sleep away camp and family vacation. I’ve tried every strategy in the book to keep my school at capacity in the summer. There seems to be no escape … Continue reading “How I Made $50K In Summer Camp: Part I”
Understanding pop culture can allow you to meet market needs as they’re happening in real time. Knowledge of pop culture enables you to anticipate shifting trends and identify new opportunities. In 2003 rock ‘n’ roll was alive and well. Nostalgia for Nirvana filled our hearts and alternative rock was a twentieth-century holdout. I launched my … Continue reading “How Pop Culture Impacts Your Music School”
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