How To Hire a Music Instructor Marketing All-Star Jay Abraham once said, “Hire slow-fire fast.” There is so much wisdom in that statement. I’d like to add “interview smart”. For years I had no strategy when I hired a music instructor. I would ask prospective instructors questions based on the details in their resumes. … Continue reading “8 Interview Questions for Hiring a Music Instructor”
Mom’s and Music Lessons Behind every kid lies a story that few of us ever uncover. A mom contacts you and tells you her kid want music lessons. But that’s not what she wants. She wants what music lessons can do for her child. With each parent and each kid there’s a different story. That … Continue reading “The Truth About Moms and Music Lessons | Episode 23”
Music Teaching Business Makeover When I met Michigan Rock School owner, John Kozicki I was so impressed with him with his ability to express his vision for his music teaching business. I went to go check out his website and my first impression was not quite what I had expected. Have you ever spoken … Continue reading “How John Kozicki Supercharged His Music Teaching Business | Episode 21”
Market Your Music Lessons on YouTube Remember how you felt in 7th grade when your photo was featured in your middle school bulletin? Remember how you felt when your name was listed with 30 other kids in the community newspaper? Perhaps you felt like Steve Martin in The Jerk when he read his name … Continue reading “How To Market Your Music Lessons on YouTube | Ep 9”
Your Website Might Be the Problem Are you struggling to grow your music studio? Do you need more students…today? Your website is most likely the culprit. It’s true. Your website could actually be hurting your business. If your website does not follow the basic rules of messaging and design you could be leaving … Continue reading “Turn Your Website Into a Selling Machine | Episode 7”
