THE PAPER CUP TEST Here’s a good way to test the character of a prospective instructor or employee. Pour yourself a drink of water when you sit down for the interview. Offer them a cup of water. They’re likely to say yes since you’re drinking. When in Rome… Take note of whether they … Continue reading “How to Hire a Music Instructor: Part II”
How to Get More Music Students with Facebook There are 3 things you should consider when creating Facebook ads for your music studio. Persuasive sales copy in your ad Targeting and serving your ad to your ideal audience Creating a landing page for your ad. In this episode, I focus solely on writing Facebook ads … Continue reading “How To Create Facebook Ads For Your Music Teaching Business”
In this week’s episode, I speak with business coach Rachel Lubchansky. Rachel’s program, Rel Impact, provides business growth and management strategies for women entrepreneurs. Rachel provides actionable advice in this interview as well as insights into your ideal customer. 90% of the time music studios deal directly with moms. More and more moms are starting … Continue reading “How To Grow, Scale and Manage Your Business with Rachel Lubchansky | Ep 52”
Moms and Music Lessons So what do moms want when they seek out music lessons? Ruthie Smith knows. She’s a triple threat. She’s a music studio owner, a record industry marketing whiz and a mom. In this episode Ruthie shares with me what moms really want from music lessons. It’s not about sonatas, theory … Continue reading “Music Lessons and Moms with Ruthie Smith | Episode 16”
Market Your Music Lessons on YouTube Remember how you felt in 7th grade when your photo was featured in your middle school bulletin? Remember how you felt when your name was listed with 30 other kids in the community newspaper? Perhaps you felt like Steve Martin in The Jerk when he read his name … Continue reading “How To Market Your Music Lessons on YouTube | Ep 9”
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