How To Hire a Music Instructor Marketing All-Star Jay Abraham once said, “Hire slow-fire fast.” There is so much wisdom in that statement. I’d like to add “interview smart”. For years I had no strategy when I hired a music instructor. I would ask prospective instructors questions based on the details in their resumes. … Continue reading “8 Interview Questions for Hiring a Music Instructor”
Get More Music Students With The Telephone The telephone is a powerful marketing tool. It brings your marketing face to face with your market. Before that first call, your ideal customers (who comprise your market) experience good and bad messages that are broadcast both by you and their friends who talk about you. Making Your … Continue reading “Get More Music Students With These Basic Sales Techniques | Ep 45”
Music Teaching Business Makeover When I met Michigan Rock School owner, John Kozicki I was so impressed with him with his ability to express his vision for his music teaching business. I went to go check out his website and my first impression was not quite what I had expected. Have you ever spoken … Continue reading “How John Kozicki Supercharged His Music Teaching Business | Episode 21”
Static Free An exotic rainforest frog displays its bright colors in plain view. It’s a strategy for survival. A SIGNAL to its preditors that its flesh contains a deadly poison. Others camouflage. A gazelle frantically bounces in place. A SIGNAL to the predator of its good health and speed. A signal that a chase … Continue reading “What Signals Does Your Studio Send?”
Don’t Do This I went undercover. Walked into a music school while on vacation. My daughter at my side. I looked like a real parent ready to buy. I love hearing other music studios pitch their program. The woman at the front desk greeted me with a warm smile-stood up from her seat to shake … Continue reading “Undercover spy in a music school”
