How to Make Your Recitals Less Boring Your ability to incorporate video, beyond the music lesson, is a great way to delight your customers and make your competition sweat. In this episode, I interview Nate Terepka of Echo City who has turned the sometimes sleepy recital into more of a long-form 80’s style MTV music … Continue reading “How To Transform Recitals During COVID-19 | Ep 95”
Do This Before You Jump Into Facebook Ads Advertising should be a part of any good marketing strategy. A marketing strategy that is driven by paid ads is a strategy that lacks foundation. A strategy that lacks foundation produces mixed results. The 4 Fundamentals of Marketing Understanding the world view of your ideal customer … Continue reading “Why Your Music School Shouldn’t Advertise on Facebook: Special Guest Mike Grande | Ep 94”
Does This Sound Like You? I started my music school with virtually no knowledge of business. Marketing was a mystery that I knew I needed to solve. I was confident in my teaching skills but anything beyond chords, melody, and rhythm was a new, and intimidating, frontier. Music studio owners Cathy Hallessey and Brian … Continue reading “Family Secrets: A Canadian Couple Shares Their Marketing and Branding Secrets | ep 92”
Attract More Students for Music Lessons In this I map out my go-to email strategy for whenever I wanted to attract more students for lessons. It’s an easy 3 step email campaign that ends with a knock-out phone call to close the sale. It’s easy to execute but it does require some planning and strategy. … Continue reading “How to Get More Music Students For Private Lessons | Ep 91”
The Future of Music Lessons In a recent episode of Music Lesson Business Academy, host Danny Thompson and founder of Rock Out Loud Live, Mike Grande discuss how COVID-19 has impacted consumer habits and what the future of music lessons might look like. What Path is Right for Your Music Studio? The world has … Continue reading “The Music Studio of The Future | Ep 90”
