THE PAPER CUP TEST Here’s a good way to test the character of a prospective instructor or employee. Pour yourself a drink of water when you sit down for the interview. Offer them a cup of water. They’re likely to say yes since you’re drinking. When in Rome… Take note of whether they … Continue reading “How to Hire a Music Instructor: Part II”
Improve Music Student Retention “Treating our students like VIPs from the moment they join our studios is one of the best ways to increase client retention.” ~Sara Campbell The VIP treatment is a great way to kick off a relationship with a new customer. The real challenge is making the customer feel like a … Continue reading “How to Improve Music Student Retention: Daniel Patterson”
Referral Based Marketing Marketing experts can overwhelm us with all of the tricks, tactics, and hacks for business growth. Social media, content marketing, SEO, pay-per-click, email marketing….on and on we go. Marketing your music studio can feel like a full-time job. All of these tools are important weapons in our marketing arsenal but at … Continue reading “The Secret to Word of Mouth Marketing for Music Studios | Ep 103”
Why do parents sign their children up for music lessons? The reason parents sign their children up for music lessons is because they want them to play an instrument…right? Well, yes, this is certainly true on the most basic level. But why do parents value music lessons in the first place? What’s the real reason … Continue reading “The Real Reason Parents Want Music Lessons For Their Child | Ep 101”
Your Students and Your Office Staff Will Love This Ever wonder how to come up with a makeup policy for your music studio? A music lesson makeup lesson everyone will love? Offering makeup lessons is a seemingly pro-customer feature in any music studio. Makeup music lessons however require administrative muscle, energy, and time. Scheduling makeup lessons … Continue reading “A Music Lesson Makeup Policy That Everyone Loves | Ep 100”
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