Sales Video For Your Music School I recently saw a 30-second promotional video for a music school that in my opinion, is the most powerful, effective, and persuasive piece of marketing I’ve ever seen from a music school. The video is for a music school in Morganville NJ called Rock Out Loud. The school is … Continue reading “How to Have Greater Impact and Change Lives Through Marketing | Ep 142”
Avoid These Writing Mistakes on Your Music School’s Website The secret to great marketing is one word; “words”. Words communicate what makes your music studio so amazing and what impact you have on your students. In this episode I discuss… Adjective overload Keyword stuffing on your website Bragging Details Selling the idea of playing … Continue reading “5 Writing Mistakes to Avoid on Your Music School’s Website | EP 130”
THE PAPER CUP TEST Here’s a good way to test the character of a prospective instructor or employee. Pour yourself a drink of water when you sit down for the interview. Offer them a cup of water. They’re likely to say yes since you’re drinking. When in Rome… Take note of whether they … Continue reading “How to Hire a Music Instructor: Part II”
Rebuild Your Music School After COVID The biggest lesson I learned during COVID is the importance of having multiple revenue streams. We were all blindsided when COVID hit in March of 2020. We all scrambled. We all limped our way to Zoom or to Rock Out Loud Live. Music Lessons and Consumer Habits Not … Continue reading “How to Rebuild Your Music School After COVID With Danny Thompson Part I | Ep 119”
Be a Better Leader of Your Music Studio Most music studios start off with one employee-YOU. Your studio was defined by your ability to show up. Everything changes once you hire that first employee. You are now the head of an organization. Your first employee needs to understand what your mission is, what success looks … Continue reading “How to Better Manage and Lead Your Music Studio With Marwan Kanafani (Part 1 of 2) | Ep 109”
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