Using Tension in Your Marketing In all marketing, you’re either moving towards pleasure or away from pain. Doesn’t that apply to life as well? The same applies to music with its endless dance of harmony and dissonance. Pleasure Vs Pain Music can become too jarring if it’s pure dissonance. Music is boring if it’s … Continue reading “How To Market Your Music Lessons Using Pleasure and Pain | Ep 124”
Music Lessons and Technology In part one of How to Rebuild Your Music School After COVID, Danny Thompson and I talked about the long-lasting impact that the virus is going to have on the music lesson industry. It’s certainly too early to tell with certainty what the long-lasting impact is, but it’s clear that the … Continue reading “How to Rebuild Your Music School After COVID With Danny Thompson Part II | Ep 120”
How To Market Guitar Lessons Can you handle the truth? People don’t read all of your sales copy on your website. Think about your own behavior when you read a web page. Time is of the essence. You probably scan the text and look for… Headlines Bullet points Bolded text Marketing Guitar Lessons Secret … Continue reading “How to Market Guitar Lessons on Your Website | Ep 118”
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