How to Market Your Music Lessons on Your Facebook Profile Page When it comes to organic reach on Facebook, your personal profile has considerably greater reach than your music school’s business page. You can improve your business page’s organic reach with consistent posting and high levels of engagement. Your business page, however, serves more as … Continue reading “How to Market Your Music Lessons on Your Facebook Profile Page | Ep 154”
Sales Video For Your Music School I recently saw a 30-second promotional video for a music school that in my opinion, is the most powerful, effective, and persuasive piece of marketing I’ve ever seen from a music school. The video is for a music school in Morganville NJ called Rock Out Loud. The school is … Continue reading “How to Have Greater Impact and Change Lives Through Marketing | Ep 142”
Change the World With Marketing Marketing and sales aren’t just about persuading people to sign up for your music lessons. Marketing has the ability to actually change the world. Marketing encourages people to dream of a better life and a better world. All purchases are driven by a desire for change. You don’t get … Continue reading “How to Change the World With Marketing | Ep 134”
Avoid These Writing Mistakes on Your Music School’s Website The secret to great marketing is one word; “words”. Words communicate what makes your music studio so amazing and what impact you have on your students. In this episode I discuss… Adjective overload Keyword stuffing on your website Bragging Details Selling the idea of playing … Continue reading “5 Writing Mistakes to Avoid on Your Music School’s Website | EP 130”
A Cure to the Practice Problem It’s a problem when students don’t practice. But the practice problem goes even deeper than that. It creates a problem in your business when you have expectations that aren’t being met. Rewards, incentives, and prizes for practice only go so far. For some kids (perhaps many) practice is … Continue reading “How to Cure The Practice Problem Part I | Ep 126”
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