How Your Music School Can Gain a Competitive Edge Story marketing isn’t just about the stories you tell. It’s also about the stories your customers tell themselves about your music lessons and how they’ll transform their child’s life. The better you understand those stories, the better you can market to them, the better you can … Continue reading “How Your Music School Can Gain a Competitive Edge With Story Marketing | Ep 131”
THE PAPER CUP TEST Here’s a good way to test the character of a prospective instructor or employee. Pour yourself a drink of water when you sit down for the interview. Offer them a cup of water. They’re likely to say yes since you’re drinking. When in Rome… Take note of whether they … Continue reading “How to Hire a Music Instructor: Part II”
A Cure to the Practice Problem It’s a problem when students don’t practice. But the practice problem goes even deeper than that. It creates a problem in your business when you have expectations that aren’t being met. Rewards, incentives, and prizes for practice only go so far. For some kids (perhaps many) practice is … Continue reading “How to Cure The Practice Problem Part I | Ep 126”
Improve Music Student Retention “Treating our students like VIPs from the moment they join our studios is one of the best ways to increase client retention.” ~Sara Campbell The VIP treatment is a great way to kick off a relationship with a new customer. The real challenge is making the customer feel like a … Continue reading “How to Improve Music Student Retention: Daniel Patterson”
Marketing Music Lessons I want to share with you a marketing lesson that I learned from my mailman. Before I share with you this marketing lesson, actually it’s three different marketing lessons I learned from him, I have to give you some context to the story. Obligations My wife and I are … Well, … Continue reading “What My Mailman Taught Me About Marketing Music Lessons | Ep 106”
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