Music Lessons and Technology In part one of How to Rebuild Your Music School After COVID, Danny Thompson and I talked about the long-lasting impact that the virus is going to have on the music lesson industry. It’s certainly too early to tell with certainty what the long-lasting impact is, but it’s clear that the … Continue reading “How to Rebuild Your Music School After COVID With Danny Thompson Part II | Ep 120”
How To Grow Your Group Music Classes If you offer group music classes and private lessons at your studio you might face this common marketing problem. Everyone knows what private lessons look like. But the group class can be a bit murky in the mind of the customer. What do they do in those group … Continue reading “How to Market and Sell Your Group Music Classes (Part 2 of 4) | Ep 107”
Get More Students in Your Group Music Classes Are you wondering why people aren’t signing up for your group music classes? A lot of music studios struggle to fill their group music lessons. Parents have this dream of what private lessons are going to look like when they sign up at your studio. Perhaps, that … Continue reading “How to Market and Sell Your Group Music Classes (Part 1 of 4) | Ep 105”
How To Get More Music Students During COVID You’ve done the big online pivot from physical to virtual. Now your marketing and messaging should follow. It all begins with dialing in a message that resonates with parents. Your customers have a new set of challenges during COVID-19 and your marketing should speak directly to those … Continue reading “How to Market Your Music Studio During COVID-19 | Ep 83”
The Most Powerful Marketing Strategy The most powerful marketing strategy has nothing to do with advertising, Facebook, or websites. In this episode, I read a section and comment on John Jantsch’s marketing classic, Duct Tape Marketing. This stuff is sticky. If you only focus on the music lesson, you’re failing to realize the full … Continue reading “The Most Powerful Marketing Strategy For Your Music Studio | Duct Tape Marketing Ep 69”
