Get More Students in Your Group Music Classes Are you wondering why people aren’t signing up for your group music classes? A lot of music studios struggle to fill their group music lessons. Parents have this dream of what private lessons are going to look like when they sign up at your studio. Perhaps, that … Continue reading “How to Market and Sell Your Group Music Classes (Part 1 of 4) | Ep 105”
An Easy Way To Get Press For Your Music Studio In this episode, I share an easy strategy that is guaranteed to get you local press and generate viral videos on social media. A St. Louis based 5-man marching band of college kids took their music to suburban streets. Their message of unity and … Continue reading “How To Create Viral Videos and Get Press For Your Music Studio With Sophia Hardesty | Ep 102”
Why do parents sign their children up for music lessons? The reason parents sign their children up for music lessons is because they want them to play an instrument…right? Well, yes, this is certainly true on the most basic level. But why do parents value music lessons in the first place? What’s the real reason … Continue reading “The Real Reason Parents Want Music Lessons For Their Child | Ep 101”
How To Get More Music Students During COVID You’ve done the big online pivot from physical to virtual. Now your marketing and messaging should follow. It all begins with dialing in a message that resonates with parents. Your customers have a new set of challenges during COVID-19 and your marketing should speak directly to those … Continue reading “How to Market Your Music Studio During COVID-19 | Ep 83”
The Most Powerful Marketing Strategy The most powerful marketing strategy has nothing to do with advertising, Facebook, or websites. In this episode, I read a section and comment on John Jantsch’s marketing classic, Duct Tape Marketing. This stuff is sticky. If you only focus on the music lesson, you’re failing to realize the full … Continue reading “The Most Powerful Marketing Strategy For Your Music Studio | Duct Tape Marketing Ep 69”
