How Your Music School Can Gain a Competitive Edge Story marketing isn’t just about the stories you tell. It’s also about the stories your customers tell themselves about your music lessons and how they’ll transform their child’s life. The better you understand those stories, the better you can market to them, the better you can … Continue reading “How Your Music School Can Gain a Competitive Edge With Story Marketing | Ep 131”
How to Get Kids to Practice How do you get kids to practice music? Music teachers and parents are excited about the practice aspect of music lessons. At-home practice is going to be an opportunity for their child to learn about self-discipline, to learn about perseverance, to learn about problem-solving, and for the music teacher, … Continue reading “How to Cure the Practice Problem Part III | Ep 129”
A Cure to the Practice Problem It’s a problem when students don’t practice. But the practice problem goes even deeper than that. It creates a problem in your business when you have expectations that aren’t being met. Rewards, incentives, and prizes for practice only go so far. For some kids (perhaps many) practice is … Continue reading “How to Cure The Practice Problem Part I | Ep 126”
Finding a Competitive Edge For Your Music School If you’re looking for a competitive edge, it will most likely not be found in the private lesson. Your competitive edge will be found in the experiences you provide, in the culture you create, and/or the opportunities you give your students. Content marketing is a great … Continue reading “How to Keep Your Competition Up At Night | Ep 125”
How Much To Charge For Music Lessons Setting or raising your teaching rates for music lessons can be a difficult and agonizing process. You’re setting a monetary value for both what you think your lessons are worth and what you think your customers think they are worth. What if people are taken aback by … Continue reading “How to Set Your Rates for Music Lessons | Ep 123”
