Gain a Competitive Edge with Culture and Community A music school is inherently a disjointed community. It’s a community comprised of students, parents, and instructors that might only come together as a community during recitals and concerts. Culture is defined by the customs, traditions, rituals, environment, and values of your music school. Culture helps define, … Continue reading “Improve Retention With Culture and Community | Ep 143”
How Your Music School Can Gain a Competitive Edge Story marketing isn’t just about the stories you tell. It’s also about the stories your customers tell themselves about your music lessons and how they’ll transform their child’s life. The better you understand those stories, the better you can market to them, the better you can … Continue reading “How Your Music School Can Gain a Competitive Edge With Story Marketing | Ep 131”
Finding a Competitive Edge For Your Music School If you’re looking for a competitive edge, it will most likely not be found in the private lesson. Your competitive edge will be found in the experiences you provide, in the culture you create, and/or the opportunities you give your students. Content marketing is a great … Continue reading “How to Keep Your Competition Up At Night | Ep 125”