Music School Marketing I’ve always thought of business and marketing as art forms. It’s like when you see a painting or listen to a song – they’re expressions of creativity and ideas. That’s why I call them art forms – because, just like painting or music, business and marketing let us express ourselves in a … Continue reading “How to Overhaul Your Music School’s Marketing in 30 Days | Ep 158”
Get More Students With Phone Sales The telephone is the most effective sales tool in your marketing and sales arsenal. The telephone allows you to meet face to face with prospective customers. It allows you to discover a person’s hopes and dreams when it comes to music lessons and personalizing your sales pitch. Bring … Continue reading “How to Get More Music Students With Phone Sales”
How to Market Group Piano If you look at any culture in the world, music plays a central role. Music is a celebration of that culture. Music absorbs the essence of that culture and turns it into sound. You can hear music from the Middle East and perhaps you’ve never been there, but the music … Continue reading “How to Market Group Piano | Ep 127”
A Cure to the Practice Problem It’s a problem when students don’t practice. But the practice problem goes even deeper than that. It creates a problem in your business when you have expectations that aren’t being met. Rewards, incentives, and prizes for practice only go so far. For some kids (perhaps many) practice is … Continue reading “How to Cure The Practice Problem Part I | Ep 126”
How Much To Charge For Music Lessons Setting or raising your teaching rates for music lessons can be a difficult and agonizing process. You’re setting a monetary value for both what you think your lessons are worth and what you think your customers think they are worth. What if people are taken aback by … Continue reading “How to Set Your Rates for Music Lessons | Ep 123”
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