A Prospective student calls Do you tell them all about your studio? What do you say? Do you tell them all about your teachers, their qualifications and degrees? Is your message “we’re great”? Do you just wing it on the phone and rely on your improv skills? What would happen if you flipped it? … Continue reading “Why you might be boring your customers”
Static Free An exotic rainforest frog displays its bright colors in plain view. It’s a strategy for survival. A SIGNAL to its preditors that its flesh contains a deadly poison. Others camouflage. A gazelle frantically bounces in place. A SIGNAL to the predator of its good health and speed. A signal that a chase … Continue reading “What Signals Does Your Studio Send?”
A Drunken Night-A Happy Ending Jon Buchan was in trouble. He couldn’t make payroll for his struggling business. A night out drinking was in order. What else is a broke entrepreneur with only a pocket full of change to do? The story gets better-possibly worse. Mr. Buchan wrote an email that night to send … Continue reading “Drunk Email”
A Moment Tonight I made a fire in my little Home Depot fire pit that’s been rusting away since I bought it 3 years ago. Tonight I was a hero. My kids sang my praises as they sat around transfixed by the flames. “We should do this more often,” said my pimpled and pouty 14-year-old. … Continue reading “How a Little Goes a Long Way”
Never Too Young To Rock Have you ever thought about offering rock bands at your teaching studio? Both studio owners and students can benefit from this type of experience, and the positive introduction it provides to music. But few would think of bringing this to preschool students. Getting the pre-kindergarten set into rock bands might sound like something … Continue reading “Pre-School Rock: Tim Topham”
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