THE PAPER CUP TEST Here’s a good way to test the character of a prospective instructor or employee. Pour yourself a drink of water when you sit down for the interview. Offer them a cup of water. They’re likely to say yes since you’re drinking. When in Rome… Take note of whether they … Continue reading “How to Hire a Music Instructor: Part II”
Improve Music Student Retention “Treating our students like VIPs from the moment they join our studios is one of the best ways to increase client retention.” ~Sara Campbell The VIP treatment is a great way to kick off a relationship with a new customer. The real challenge is making the customer feel like a … Continue reading “How to Improve Music Student Retention: Daniel Patterson”
How to Get More Music Students with Facebook There are 3 things you should consider when creating Facebook ads for your music studio. Persuasive sales copy in your ad Targeting and serving your ad to your ideal audience Creating a landing page for your ad. In this episode, I focus solely on writing Facebook ads … Continue reading “How To Create Facebook Ads For Your Music Teaching Business”
Martial Arts studio owner, Brett Thomason, announced a new program for his students this fall. A program that could easily be implemented by a music school. Days later he was on the cover of the St. Louis Post Dispatch for his new idea. The next day Fox 2 news knocked on his door to do … Continue reading “The Perfect Plan For Your Music Studio this Fall with Brett Thomason | Ep 96”
How to Make Your Recitals Less Boring Your ability to incorporate video, beyond the music lesson, is a great way to delight your customers and make your competition sweat. In this episode, I interview Nate Terepka of Echo City who has turned the sometimes sleepy recital into more of a long-form 80’s style MTV music … Continue reading “How To Transform Recitals During COVID-19 | Ep 95”
