In this episode, I speak with Music School Tribe founder David Martin about leadership, strategy and marketing in the COVID-19 era.
People Care About This What do your customers REALLY want? Why did they seek out music lessons in the first place? What outcome are they looking for? The better your understand your customers hopes, dreams and fears-the better you can communicate with them. The better you can write email and website copy that makes … Continue reading “Why People Don’t Care About Music Lessons”
To enroll or not to enroll? It’s an emotional decision full of hopes and fear for the parent of a prospective student. A parent hopes that their child will love playing music but often fear that they will hate music lessons and want to quit. This fear often originates from the parent’s memory of not … Continue reading “Turning Prospects Into Customers”
Joe Chila and his staff at Rochester School of Music (Rochester, MI) are doing a great job with their Kidzrock concerts. A few points worth noting in this performance. Band Set Up Note how the instructors are behind the band and in the wings with dark lighting. This keeps the attention focused on the students … Continue reading “Kidzrock Concert Tips”