Branding vs. Marketing: What Every Music School Owner Needs to Know “Your brand is what people say about you when you’re not in the room.”— Jeff Bezos If you’re running a music school, chances are you’ve asked yourself: “Should I be posting more? Running ads? Sending more emails?” With so many tools, tactics, and conflicting … Continue reading “How To Get More Music Students Through Branding With Judy Glik | Episode 24”
How Do You Make Your Music Lessons Great? How do you make your music lessons great? How do you live up to your brand promise? In this episode, I explore how you can infuse your brand promise into the music lesson itself. Ya gotta make good on the promises you make. A child’s opinion … Continue reading “Do Your Music Lessons Live Up To Your Brand Promise? | Episode 22”
The New Battlefield of Music Lessons Congratulations! You made the sale. You’re one more student closer to your monthly sales goal. Mission accomplished! Right? Wrong! The mission has just begun. The mission is to amaze your new customer. To go beyond the expectation. To make them feel valued, important and celebrated. This is the new … Continue reading “How to Amaze Your Customers | Episode 13”
How To Make Kids Care About Reading Music “Why should I learn how to read music? I can just learn this from YouTube. Will I ever use this in life?” I think that’s a fair question. How would you answer this? How would you answer this in a way that would make kids care about … Continue reading “Why Kids Shouldn’t Read Music | Episode 10”
Market Your Music Lessons on YouTube Remember how you felt in 7th grade when your photo was featured in your middle school bulletin? Remember how you felt when your name was listed with 30 other kids in the community newspaper? Perhaps you felt like Steve Martin in The Jerk when he read his name … Continue reading “How To Market Your Music Lessons on YouTube | Ep 9”
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