THE PAPER CUP TEST Here’s a good way to test the character of a prospective instructor or employee. Pour yourself a drink of water when you sit down for the interview. Offer them a cup of water. They’re likely to say yes since you’re drinking. When in Rome… Take note of whether they … Continue reading “How to Hire a Music Instructor: Part II”
When I first launched my summer camp in 2004, I made the mistake of focusing on the musical benefits to my camp. I quickly realized that the mindset of campers is different than students. The mindset of moms is also different when it comes to camp. In this episode, I outline the 3 ingredients for … Continue reading “3 Ingredients For Summer Camp Success | Ep 64”
I know what you’re thinking. It’s December, you’ve got recitals and concerts to prepare for. Now is no time to be thinking about summer camp. Think again my friend. A successful summer camp roll out is a 6-month process of steady and consistent marketing. In this week’s episode of the Monday Marketing Minute, I share … Continue reading “Why You Need To Start Marketing For Summer Camp Today | Ep 56”
Get More Music Students with Email Marketing Customers have expectations every step of the way. Sure, you should aspire to meet these expectations. Better yet, why not aspire to exceed these expectations. Amazement kicks in when you exceed the expectation. Customers begin telling their friends about you when you go beyond the expectations. Video email … Continue reading “Email Marketing for Music Studios | Ep 54”
What’s Your Mission? Every music studio knows what they do. That’s easy-teach music. Every studio knows how they do it. But do you know WHY you do it? That’s the essense of a mission statement. What, how, and why. The WHY is the hard part. It’s not so obvious. In this episode, I dig into … Continue reading “How to Write a Mission Statement For Your Music Studio | Ep 41”
Recent Posts