THE PAPER CUP TEST Here’s a good way to test the character of a prospective instructor or employee. Pour yourself a drink of water when you sit down for the interview. Offer them a cup of water. They’re likely to say yes since you’re drinking. When in Rome… Take note of whether they … Continue reading “How to Hire a Music Instructor: Part II”
Martial Arts studio owner, Brett Thomason, announced a new program for his students this fall. A program that could easily be implemented by a music school. Days later he was on the cover of the St. Louis Post Dispatch for his new idea. The next day Fox 2 news knocked on his door to do … Continue reading “The Perfect Plan For Your Music Studio this Fall with Brett Thomason | Ep 96”
How to Make Your Recitals Less Boring Your ability to incorporate video, beyond the music lesson, is a great way to delight your customers and make your competition sweat. In this episode, I interview Nate Terepka of Echo City who has turned the sometimes sleepy recital into more of a long-form 80’s style MTV music … Continue reading “How To Transform Recitals During COVID-19 | Ep 95”
The Future of Music Lessons In a recent episode of Music Lesson Business Academy, host Danny Thompson and founder of Rock Out Loud Live, Mike Grande discuss how COVID-19 has impacted consumer habits and what the future of music lessons might look like. What Path is Right for Your Music Studio? The world has … Continue reading “The Music Studio of The Future | Ep 90”
Upselling Music Lessons Trying to persuade your customers to choose the more expensive option, so you can make more money is a sham. It’s unethical and will ultimately come back to kick you in the caboose. Trying to persuade your customers to choose the more expensive option because you believe it will better help them … Continue reading “The Secret to Upselling Your Customers | Ep 88”
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