Improve Music Student Retention “Treating our students like VIPs from the moment they join our studios is one of the best ways to increase client retention.” ~Sara Campbell The VIP treatment is a great way to kick off a relationship with a new customer. The real challenge is making the customer feel like a … Continue reading “How to Improve Music Student Retention: Daniel Patterson”
An Easy Way to Out Maneuver A Music Education Franchise Do you have a music lessons franchise making a racket in your market? Is School of Rock, Guitar Center, Bach to Rock or Music & Arts flexing their corporate muscles? Do you worry about them and how they’ll impact your business? You should be … Continue reading “How to Compete with School of Rock and Other Music Education Franchises Part I | Ep 73”
Conversational Marketing and Your Music Studio Conversational marketing is marketing that’s simply trying to engage your market in…well a conversation. I want to share with you an email that I recently wrote that I think is a good example of conversational marketing. This email is for my Jr Rockerz partners. Jr Rockerz is a program … Continue reading “Conversational Marketing for Music Studios | Ep 48”
Empower Your Music Teachers Jared Erlinger’s pathway to music studio ownership is a unique story. He started out as a teacher at my music school. He identified a need in the studio and received a promotion as a result. In 2019 he bought my studio. Jared’s competitive edge is that he experienced a business … Continue reading “How to Manage and Empower Your Music Teachers with Jared Erlinger | Ep 44”
Create a Music Lessons Podcast For Your Studio I want to first talk about why you should create a podcast or why a podcast would be beneficial to your business. For example, someone could look at the idea of creating a music lessons podcast and ask, “why is anyone going to want to listen to … Continue reading “Why You Need To Start a Music Lessons Podcast | Ep 43”
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