How to Sell Music Lessons By Phone

November 10, 2017

Make a Connection

What’s the easiest way to grow your music studio? Think old school. The telephone is the most effective sales tool in your marketing and sales arsenal. Below is an outline I use for my phone sales effort.  The product being sold here is Kidzrock but you can apply this simple format and strategy to any program in your studio.  Watch the video below bottom as you read the outline.

 

 

Outline of a Pitch

  1. Gather information
  2. One-liner
  3. Probe
  4. Pitch
  5. Close

 

Gather Information

* Name Frequency: People like to hear their name.

Refer to the child by name throughout the call
Refer to parent by name at the end of the call

 

One Liner

A statement that clearly explains what your business offers and how your product will improve the customers’ life by solving a problem they have. Watch this video by Donald Miller to create your one liner.

 

One Liner Outline 

Problem: Identify your customer’s problem
Solution: How does your product resolve the problem
Ending: The happy ending to their story

 

Sample One Liner

Our school is based on the idea that all kids love music but not all kids love lessons. We offer rock band classes that make playing an instrument fun which really helps kids feel confident in their abilities.

 

Probe

Identify your customers’ desires and how you can help them.

What inspired you to seek out music lessons for your child?

 

The Pitch

Example 1

Problem: This age group not ready for lessons but have musical abilities
Solution: Make music fun and easy so kids feel good
Ending: Fall in love with music and discover their instrument

Example 2

Problem: Younger children lack the fine motor skills required to succeed on an instrument
Solution: maximizes/minimizes kids strengths/weakness.   (Fine motor skills vs gross motor skills
Ending: Child experiences success on an instrument

Example 3

Problem: This age group lacks the patience required to master an instrument. They want instant results
Solution: Kidzrock is designed to allow kids to play as a band in one rehearsal
Ending: Child is able to build on their success and excited to face the challenges of private lessons

Example 4

Problem: Risk picking the wrong instrument for child.  Child wants to quit.
Solution: Kidzrock allows child to find his/her instrument
Ending: sense of accomplishment

 

Close

 

 

 

Follow up with a short email reviewing the call and your plans to follow up.

 

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