How to Turn Recitals Into Marketing Magic | Episode 17

Recitals and Marketing Magic

Customers are always excited about music lessons at the moment of the sale. Their child’s musical journey is about to begin. Recitals are an opportunity for parents to reconnect with that excitement as the feeling of pride enters the equation.


Recitals and Emotions

Recitals are the perfect opportunity for studios to amplify these emotions and help customers reconnect with your core values. Recitals are the perfect opportunity to show your customers how much you care about them by making the experience both moving and magical.


A review the following recital touch points ; or memorable moments from the event

  1. Entering the recital
  2. Receiving the program
  3. Finding your seat
  4. The stage
  5. In between students
  6. Stating your core values from stage


Today’s Guest: Marissa Rosen 

In this episode I sit down with the mother of a former student to better understand the needs, hopes and dreams of moms.  Below are some choice cuts from our interview. I italicized  the words that Marissa said that could be seeds for sales copy. This allows customers to do the writing for you!


Mom’s and Music Lessons

Dave: Do you have any regrets about quitting your childhood music lessons?

Marissa: I would love to be able to sit down at a piano and play along with  with my son.  I wish that I had a deeper appreciation for music. There probably would’ve come with continued exposure to different types of music. And learning to play different types of music and being kind of challenged and musically. So I guess I do have some regret about that. About not having a deeper appreciation for music.


Dave: When you meet someone who’s a musician, what are some words or thoughts that come to mind to describe how you feel about that person when you hear that they can play an instrument?

Marissa: Passionate, committed. They have  the creative part. It requires a work ethic in order to be able to continue that pursuit. I also think musicians are very intelligent. I look at the music that my son (Josh) plays both on the guitar and the cello and I can’t make heads or tails of it and he can, he can figure it out so quickly and I, I can’t do that. So I really give him a lot of credit and other musicians, a lot of credit for being able to read music. I think it’s a challenging skill and one that I think people take for granted.


Dave: Do you perceive playing an instrument as something that’s hard to do?

Marissa: Oh, absolutely. I mean I can’t do it and I feel like I’ve got a lot of strengths and that is just one thing that I was not ever able to be successful. I give Josh a lot of credit again because he practices and he wants to get better and it’s hard. I think it’s hard. I look at what he’s doing it, I don’t know how he does it.


Dave: How does Josh feel knowing that his community views him as a musician?

Marissa: I think he feels really proud. I think it gives him an identity among his friends. It’s something that’s different. He does that a lot of his other friends don’t do I think. He is beginning to be known as he’s been identified as someone who wants to be engaged in musically with the congregation. And that gives, I think, gives him  a feeling of purpose and a feeling of belonging and feeling of pride. And I think it’s kind of what he is, what he is known for and that is a big part of his identity…He’s a music kid and he’s really proud of that.


Dave: How do you and your husband feel knowing that your child is perceived as a musician in the community?

Marissa: We feel really proud. I mean, you have something that you feel so passionate about that gives you a place in the community. It gives you a place in your school. It gives you an outlet for stressors or for the baggage of the day. It gives you a thing at camp that you can do everywhere you go.

If you’re carrying a guitar, you have something to contribute to the community by sharing music. And that is something he does willingly and with open arms. Um, whenever he’s asked and even when he’s not asked. Um, the kids things a lot. Um, so we are so proud and also kind of awe struck because we, neither of us have that talent nor that level of kind of courage to get up in front of people and do something so hard and kind of, you know, almost bare your soul a little bit because you’re up there and there’s not, you know, there’s not a lot of backup, you know, you’re just up there with your band or with the rabbi and the cantor or you know, with your orchestra.


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