How To Market Your Music Summer Camp

January 24, 2020

Summer Camp Marketing Guide

 

Pricing Your Music Summer Camp

You have to research your market. Look at what other arts organizations charge for camp. Keep in mind that some of them might be hiring lower-skilled employees than what is required to run Rock Band Camp.  Below is what I recommend. (do a cost of living comparison of your city to mine-St. Louis for reference)

 

1-WEEK CAMP $310+

2-WEEK CAMP:  $600+

 

Deposit

A 50% deposit is required when submitting your completed application. This will secure your spot in the camp session. Complete tuition is due by May 1

Registrations received after this date must include full payment.

 

Sales

 

The camp fair pitch

Part I

We are a year-round music studio located in ______. We offer rock band and lessons for ages __ and up. 

Our camp is a nationally acclaimed program that offers the ultimate thrill of playing in a rock band and performing in a concert. 

Summer camp is an action-packed 2-week program that includes rock band, lessons, music games and performance. 

If your child likes music, making friends and performing, he’ll/she’ll really love our camp program. 

 

Part II

This brochure will give you an overview of camp as well as are other year-round programs. Our programs are designed to make music education fun and accessible which really helps kids feel successful and good about themselves.

 

Part III

We are going to hold a drawing on Monday for one lucky person to win ____. All you have to do is write your email on the back of this card and toss and into this hat. We do run camp promotions until April. You can select on the card whether you want to take advantage of our early bird special or a free week of camp drawing. 

 

Camp Fair Sales Bullet Point

Part I

  • year-round music studio located in ______. 
  • We offer lessons for ages __ and up. 
  • Camp: play in a band perform in a concert
  • 2-weeks of band, lessons, games and performance

 

Part II

  • brochure is an overview of camp and year-round programs. 
  • Our programs are designed to make music education fun and accessible which really helps kids feel successful and good about themselves.

 

Part III

  • Announce drawing details
  • How to enroll in drawing

 

Marketing Strategy

 

  • January- February 

Early bird special (15-20% off)

Run this as a 2-3 week promo

 

  • Camp poster at school

 

  • February 

Free week of camp drawing

Enter to win a free week of camp

Enroll in camp and double your chances

Postcards to active and last year campers promoting Free Week of Camp drawing

 

  • April 1

Announce winner in a free week of camp drawing

Email all participants a 5% discount in camp for participating.

 

  • May

Consider 24-hour flash sale if enrollment is low

 

  • May/June

Consider free week of camp drawing at spring recital/concert

 

  • June

Market to summer drops

 

Sales Copy and Landing Pages

Camp Description 

Landing page, brochure or poster

DO NOT COPY AND PASTE. YOU MUST EDIT TEXT AND MAKE IT YOUR OWN. THIS WILL HURT YOUR SEO IF TWO SCHOOLS HAVE THE SAME SALES COPY. 

 

Long summer days are headed your way. Too much downtime, too much screen time. The whining, the fussing, the fighting. Summer break is never a break for Mom.

 

Get your kids off their devices and onto the stage!

 

Our camp offers the ultimate thrill of playing in a rock band and performing in a concert. We’ll help your child feel like a star and make his or her rock ‘n’ roll dreams come true. 

 

“This was – HANDS DOWN – our best camp experience. My son was excited to go every day, and at the end of a short week, he was playing Sunshine of Your Love and Guns N’ Roses. It boosted his musical confidence – and expanded his interests. We’ll be back for drum lessons!” 

~ Danni E. 

 

Camp includes

  • Rock band 
  • Lessons on guitar, drums, bass and piano
  • Outside time
  • Rock ‘n’ Roll crafts
  • Music games and workshops
  • End-of-camp concert
  • Pizza Friday 
  • Before and after camp care

 

Early Bird Special Landing Page

DO NOT COPY AND PASTE. YOU MUST EDIT TEXT AND MAKE IT YOUR OWN. THIS WILL HURT YOUR SEO IF TWO SCHOOLS HAVE THE SAME SALES COPY. 

Nice work! You made it to this page just in time for the summer camp early bird special. Fill out this 3 question form and receive __% off camp. We’ll contact you within 24 hours to reserve your spot. 

Form:

Your name:

Phone:

Email

 

Free Week of Camp Landing Page

DO NOT COPY AND PASTE. YOU MUST EDIT TEXT AND MAKE IT YOUR OWN. THIS WILL HURT YOUR SEO IF TWO SCHOOLS HAVE THE SAME SALES COPY. 

Lady Luck is on your side! You are one click away from winning a FREE WEEK of summer camp. We will announce the lucky winner on April 1

 

How To Market Your Music Summer Camp: EMAIL CAMPAIGN

 

  •  Camp Teaser: Send Jan or Feb

(send 1 email to active students. Send 1 email to inactive and prospective students)

 

Subject

I can’t keep this secret any longer

 

Don’t tell your child…unless you want them to hug you and declare, “you’re the best”!

 

Rock music curriculum writer, Dave Simon, has made his much-celebrated summer camp program available to studios around the country. I contacted Dave to see if I could bring the camp to (studio name).

 

Good news. WE GOT IT!

 

Imagine a summer camp that provides the ultimate thrill of putting a rock band together and performing in a concert. Your child will join a band and live the ultimate rock ‘n’ roll fantasy…one difference…this is no day dream…this is REAL!

 

I’m reaching out to you to see if you were interested in taking advantage of our early-bird-reservation. It’s just a hold. But it does secure your spot in summer camp before we announce it to the general public on Jan 15.

 

All you have to do is reply with “interested”

 

Ps I’ll announce dates, costs, and details shortly. Reply today so your child’s name is at the top of the list.

 

Camp Poster

  • Go to Fiverr.com. or Upwork.com and hire a graphic designer to make a poster. One poster should have an early bird special. One poster without. Post the early bird special poster in your studio. Swap out after the expiration date.

 

  • Ramp up facebook effort promoting early bird special

 

Week 2

Early Bird Special (Launch facebook ads) (Run for 2-3 weeks)

(send 1 email to active students. 

Subject: something your child would love

The phone is ringing off the hook. Inquiring minds want to know “is Dave Simon’s Rock Band Camp really coming to town?” “Did (studio name) really obtain exclusive rights to camp?” 

Yes, It’s all true. 

Next week we take this big story to the not-so-associated press…

“Enrolling for rock band summer camp-early bird special __% Off”

reserve your spot today before we open enrollment to the public. 

Click here to enroll

Ps. Early bird special expires Feb ___ x

 

 

Week 3: Early Bird Special-Follow up

Subject: How to make your child smile in 10 seconds

Imagine the smile on your child’s face when you tell him/her they’re going to rock band camp this summer.

Click here and just like that you’ll get __% off camp

NOW IS THE TIME TO ACT!

Not sure which camp session works best for you?

NOT A PROBLEM.

You can change your camp session at any point  

 

  1. Early Bird Special | 48 Hours left

Subject The countdown has begun

Tick, tick, tick, 

Only 48 hours left to save on an amazing summer camp experience. 

Be a rock star mom or dad and reserve your child’s spot in rock band camp before it’s too late. 

 

____ openings left

 

  1. Free Week of Summer Camp | One Week After Early Bird Special 

Subject Win a FREE week of summer camp

On April 1st we will pick one lucky winner to attend a week of our summer camp for FREE. Lady Luck is one your side. 

 

Click here and enter to win your FREE WEEK of camp

Double your chances. Enroll in camp and we’ll put your name in the hat twice

Be the lucky winner. On April 1, we’ll pull one name from the hat

Imagine a summer camp that provides the ultimate thrill of putting a rock band together and performing in a concert. Your child will join a band and live the ultimate rock ‘n’ roll fantasy…one difference…this is no day dream…this is REAL!

 

  • Free Week of Summer Camp II 

send to opens of first free week of camp drawing

Subject: you can be THE lucky winner

“I never win anything”

That’s about to change. 

Pick yourself up and get back in the game

Click here and enter to win your FREE WEEK of camp

Double your chances. Enroll in camp and we’ll put your name in the hat twice

Be the lucky winner. On April 1, we’ll pull one name from the hat

 

  • Free Week of Summer Camp III 

Send to opens of the previous email

Subject: we really are giving this away for FREE

Close your eyes and imagine a day with a completely open schedule. Nothing to do but read, binge watch on Netflix, and have lunch with friends (and yes…a glass of wine before noon) 

Now close your eyes and imagine how your children would handle such a structure-free week. The whining, the fussing, the fighting, the complaining. No time for you. 

WAKE UP. This is not a nightmare. This could be your reality. We’re here to help! 

Click here and enter to win your FREE WEEK of camp

Double your chances. Enroll in camp and we’ll put your name in the hat twice 

Be the lucky winner. On April 1, we’ll pull one name from the hat

Now where were we. Ah, yes. After lunch you have a message and then….

 

  • Free Week of Summer Camp IV | 48 Hours Left

Send to entire database

Subject: [48 HOURS LEFT] Bonus prize in this email

This is it

This is your last chance

Now is the time Act 

Click here and enter to win your FREE WEEK of camp

Double your chances. Enroll in camp and we’ll put your name in the hat twice 

Be the lucky winner. On April 1, we’ll pull one name from the hat

 

BREAKING NEWS

This just in! All participants in the drawing will receive 5% for just entering. It pays to play. 

 

  1. 24-HOUR FLASH SALE

If enrollment is low by May. 

Subject: 24-HOUR Flash Sale 

Does your child love music?

Does your child love to have fun?

Does your child love camp?

 

Don’t miss out on our once-a-year FLASH SALE

$___ off camp if you enroll in the next 24 hours. 

 

Click here to claim your flash-sale promotion

 

Email to summer drops

Subject: I found the perfect solution

What’s that old expression- use it or lose it?  I’d hate for (child’s name) to be in musical hibernation all summer. Kids do regress in their musical growth when taking an extended break from music. If only there was some way for (child’s name) to relax, play, see the world and stay musically active this summer. 

THERE IS A WAY!

Our camp takes the fun of music to a whole new level!. 

Imagine a summer camp that provides the ultimate thrill of putting a rock band together and performing in a concert. (child’s name) will join a band and live the ultimate rock ‘n’ roll fantasy…one difference…this is no day dream…this is REAL!

Reply with YES! If you think this is something and I’ll find a camp session that works with your schedule. 

 

  1. Early Summer Email

(email first week schools let out)

Subject;  guess how many hours until school starts back up?

Long summer days are headed your way. The whining, the fussing, the fighting. You’re counting down the days until school starts.

There’s hope!

You’re only a kid once. Don’t miss out on this once-in-a-summer opportunity.

Our summer camp provides the ultimate thrill of putting a rock band together and performing in a concert. Your child will join a band and live the ultimate rock ‘n’ roll fantasy…one difference…this is no daydream…this is REAL!

Get those kids out of your house and into the band. 

Click here to enroll

 

  1. Summer Email in June

Subject; this is enough to drive you crazy

Long summer days are headed your way. These kids with the whining, the fussing, the fighting. IT’S MADDENING! You’re counting down the days until school starts..

There’s hope!

You’re only a kid once. Don’t miss out on this once-in-a-summer opportunity. Our summer camp is fun-filled week of music, friends, and memories that will last a lifetime.

Get those kids out of your house and out of your hair so you can relax for some much-needed alone time!

Click here to enroll

 

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