Tonight I made a fire in my little Home Depot fire pit that’s been rusting away since I bought it 3 years ago. Tonight I was a hero. My kids sang my praises as they sat around transfixed by the flames. “We should do this more often,” said my pimpled and pouty 14-year-old. It was nothing really. Just some burning logs. Minimal investment. Significant return. A memory to mark the onset of fall 2018.
Beyond the Music Lesson
How can we do this for our customers? Little actions that lead to permanent impressions. What experiences can we create that transcend the music lesson to make a positive impression? We have to think beyond the lesson and focus on the experience.